You Don’t Have to Swallow Your Gun

You Don’t Have to Swallow Your Gun
By Tim Krass


The suicide rate for men is 3.5 times higher than it is for women. The suicide rate is highest among middle-aged white men, who account for almost 70% of all suicides. The World Health Organization reports that suicide represents half of all male violent deaths worldwide. Men over the age of 65 are at the greatest risk of suicide. 

 Although women are about twice as likely to be diagnosed with depression, men are almost four times as likely to die from suicide, suggesting that many men have undiagnosed mental health issues. Research indicates that rates of undiagnosed depression are substantially higher in men than women.  Why do so many men choose not to get treatment for depression? Most men are not aware that they suffer from depression. Many men who do know that something is very wrong with them are stigmatized by the fear that they will be perceived by others as feminine or weak. This book offers a potentially life-saving experience that is easy for men to read because men are simple. Thus, it is easy to understand and to immediately apply what they have read. In one place, men can easily gain insight about three mysterious and stigmatized topics that are related but frequently misunderstood.

In this book, readers will discover:
  • The serious health factor that depression plays in a man’s life
  • How a lot of risky behavior (mostly driven by addictions) is driven by unchecked depression from internal feelings and emotions
  • How to deal with anger, hatred, violence, fighting with others, domestic violence, rape and possibly death by suicide.
  • How today’s masculinity norms are a deterrent to a man’s health, happiness and most relationships
  • What healthy masculinity really is and what it is not, and how to live life with honor, courage and ruthless compassion
  • How to have trusting relationships with other men.
  • The utmost necessity of having the courage to ask for help.
  • That men are human and have feelings and emotions like anyone else. It is OK to share those feelings and emotions with the right people at the right time and the right place.
  • Where to get help for mental health issues, depression, masculinity issues and death by suicide
  • That life is in session, 24/7/365, and that any circumstance can be handled with help. Risky behavior and a show of force is many times unnecessary and that YOU DON’T HAVE TO SWALLOW YOUR GUN.
  • That a life of health and happiness is available for everyone

Demographic Description (Characteristics)
The primary audience for this book will be men 18 - 64, and boys 12-17 who are suffering from depression but might not have been diagnosed yet. Another audience for this group is college educated professionals and volunteers who work in the fields of mental healthcare and substance abuse. A fair amount of women will purchase the book to improve their relationship with their husband or boyfriend.

Psychographic Description (Motivations)
The audience for this book is made up of men who struggle with depression and want relief, but are not ready to ask for help or who are early in the process of receiving help. They are men who may be contemplating suicide and may have never been diagnosed with any mental health disorders. 

 Affinity Groups
Men’s Groups: 2500+ 
National Suicide Prevention Lifeline Crisis Centers: 150+ 
Hospitals in USA: 6,200
Healthcare professionals: 1,100,000 doctors 
Self-healing courses: 500,000+ 
Blogs-mental health: 635
Volunteers in US: 6 million Competition
Mental Health Care Professionals:  552,000+
12 Step Recovery Groups:  
Alcoholics Anonymous  1,200,000
Narcotics Anonymous    185,000
Cocaine Anonymous      15,000